senior creative copywriter | content lead
based in Australia
IF YOU’RE NOT ADDING VALUE, YOU’RE ADDING NOISE.
I like ideas that escape the ad world and show up in culture. The kind people talk about, share, and occasionally complain about (a good sign).
For over 10 years, I’ve worked across strategic creative advertising, content, and brand storytelling, helping businesses shape their voice and create work that connects.
I chase sharp, strategic thinking that travels further than award shows and lives in people’s everyday lives.
Along the way, I’ve won pitches, had work pulled for being too distracting, launched Australia’s first Autism awareness campaign, and turned a bin chicken into a Christmas hero.
Into ideas that make a mark? Let’s talk.
HIGHLIGHTS
2025 & 2026
Off Grid 4WD24/7 - Presenter
2023
Creative LIAisons - Mentee
D&AD Shift with Google - Mentor
Award School - Top 3 Tutor
2021
Ogilvy Australia Annual Pulse - Lead Copywriter
Award School - Tutor
FiveGrid Tech - Guest Creative Contributor
2020
Son of a Pitch Podcast - Guest Host
Freelance - Voice Over Artist
2019
Hard Refresh - Panelist
AWARDS
2023
AMI Excellence Awards Public Sector Marketing - Winner, Little Things
2022
Business Campaign of the Year - Winner, Little Things
Ciclope Asia Craft Awards - Shortlist, Little Things
2020
AdForum Top 5 Ads of the Week Worldwide - The Story of Ibis
2019
B&T 30 Under 30 Creative - Finalist
B&T 30 Under 30 People’s Choice - Top 10
2018
MumbrellaNext Creative Talent - Finalist
Mumbrella TV Ad of the Year - Finalist, No One Deserves a Serve
2017
QLD Award School - Top 5
BADC Promos & Activations - Gold, BreakaFlip
BADC Digital Campaign - Finalist, Flavour of Fun
CLIENTELE
AMERICAN EXPRESS
AUSTRALIAN ETHICAL
AUSTRALIAN GOVERNMENT
AMAZE AUSTRALIA
AIRBNB
BANKWEST
BOEHRINGER INGELHEIM
BREAKA (PARMALAT)
BREAST CANCER FOUNDATION
BLACK DOG FOUNDATION
BUDGET CAR HIRE
BUMBLE
CITY OF GOLD COAST
COCA COLA
CROWNE PLAZA
DEXUS
DORSETT HOTELS
DOVE
ING
INSURANCE COUNCIL
JANSSEN
JAMES HARDIE
KFC
KOALA MATTRESSES
NBN
NESTLE
NSW GOVERNMENT HEALTH
NSW POLICE
PUMP WATER
RAFFE HOTELS
RUOK?
SDA UNION
STOCKLAND
TANICA
TOOHEYS
TOYOTA
TRANSPORT NSW
UNCLE TOBYS
UNITED VOICE
UNIVERSITY OF ADELAIDE
WALLACE BISHOP
WHITELION
WYNSTAN BLINDS