NSW GOVERNMENT LITTLE THINGS

AMI Excellence Awards | Winner 2023
Business Campaign of the Year | Winner 2022
Ciclope Asia Craft Awards | Shortlist 2022

The 2022 New South Wales Department of Customer Service (DCS) Government Covid winter campaign. Breaking down language barriers and lockdown bubbles, we had to tell the general public that by doing small health actions, you can get back to doing what you love sooner.

The important stuff-

  • 43% positive recall rate

  • 90% more receptive than other Covid campaigns

  • 92% actioned at least one Covid safe behaviour

  • 24% uptake in third vaccine

  • Across 22 language plus bespoke First Nations messaging

Working with director Dropbear and prop-master Yippee Ki-Yay and Simon Ingerson, we created five bespoke COVID-safe behaviour sets with perfectly proportionate talent… 500 of them, all 2.5cm tall.

These sets are soon to be exhibited in the National Museum of Australia.